eMail Design
Email design is very similar to web design. It uses a lot of the same techniques and has a lot of the same rules. Of course, with a new media comes new rules and limitations and it requires someone with the knowledge and experience to not only pull it off, but to pull it off well. For example, on top of design and coding, there is also list management and marketing direction to consider.
Just below you will see just a small portion of the work I have done over the past few years. For a more complete sampling of my work just ask!
Promotion is everything in the awards field. There are hundreds of competitors with the same list of customers and you have to consistantly and constantly stay in the customers mind or you may lose them. HTML email blasts are a very effective (cost and results) way of keeping in touch with a customer base..
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Regular contact with your clientele is vital, I developed this email newsletter to keep things light in an otherwise instense and very dry field.
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This email was designed to promote one of WRL's Variable Annuity Products. I took special note to make it have elements of the printed brochure so there would be a familiarity to it.
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